Whisky Invest Direct
UK online marketplace for bulk Scotch whisky, letting private investors buy and trade maturing spirit by the LPA (litre of pure alcohol) via a live order book.
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- From £700
- Minimum investment
- Not disclosed
- Scale
- 2015
- Launched
- UK
- Geography
- Yes, order book
- Secondary market
- Physical Asset
- Investment type
Whisky Invest Direct in ten seconds
Structured fields recorded the same way for every platform in the directory, so they can be compared like for like.
- Asset classes
- Luxury Assets
- Investment type
- Physical Asset
- Not FCA regulated · Unregulated (HMRC-bonded)
- Operator
- WhiskyInvestDirect Ltd · Co. no. 09068458
- Company status
- Active
- From £700
- Scale
- Not disclosed
- Launched
- 2015
- Company incorporated
- Jun 2014
- Geography
- UK
- Yes, order book
- Operating status
- Active
- Last reviewed
- July 2026
- Website
- whiskyinvestdirect.com
What is Whisky Invest Direct?
Whisky Invest Direct is a UK online marketplace that lets private investors buy and trade bulk Scotch whisky by the LPA (litre of pure alcohol) via a live order book. Whisky is held in HMRC-bonded warehouses; the platform was launched by the team behind BullionVault.
Regulatory status: whisky is not a specified investment under FSMA, so the service is not FCA-regulated. Investors have no access to FSCS compensation or the FOS.
Sources and methodology
- Last reviewed
- July 2026
- Sources
- whiskyinvestdirect.com; Companies House
- Methodology
- How we research platforms →
Editorial research, not financial advice. See the full disclaimer in the site footer. Are you the owner of Whisky Invest Direct or representing the company? To submit an addition, clarification or correction, get in touch or use our contact form.
Visit the platform to review current opportunities and terms.
You will leave Other. Read the offer document and check the FCA register entry before investing.
Whisky Invest Direct vs other Luxury Assets platforms
| Whisky Invest Direct | Jura Capital | Masterworks | Vin-X | |
|---|---|---|---|---|
| Minimum | From £700 | Not disclosed | $15,000 per offering | £10,000 (recommended portfolio value) |
| FCA status | Not FCA regulated | Not FCA regulated | Not FCA regulated | Not FCA regulated |
| Structure | Physical Asset | Equity | Equity | Physical Asset |
| Secondary market | Yes, order book | No | Yes, between investors | Platform buy-back only |
| Launched | 2015 | — | 2017 | 2010 |
| Geography | UK | UK, International | Global (US-domiciled) | UK & International |
- What is the minimum investment on Whisky Invest Direct?
- Investments on Whisky Invest Direct start from £700.
- Is Whisky Invest Direct regulated by the FCA?
- No, Whisky Invest Direct is not FCA-regulated.
- Does Whisky Invest Direct offer a secondary market?
- Yes. Whisky Invest Direct runs a secondary market where buyers and sellers post orders. A sale depends on finding a buyer at your price, so it isn't guaranteed.