The House Crowd
Former property-backed P2P lending and equity crowdfunding platform, one of the UK's original property crowdfunding platforms. Entered FCA-supervised administration in February 2021. No longer operational.
General Information
The House Crowd was one of the UK's original property crowdfunding platforms, founded in 2012 in Altrincham, Cheshire. The platform facilitated approximately £165 million in property-backed investments through both peer-to-peer lending and equity crowdfunding structures before entering administration.
On 24 February 2021, the directors of The House Crowd Limited placed the company into FCA-supervised administration. Joint administrators from Quantuma Advisory Limited were appointed to manage the wind-down process. The FCA published a formal notice confirming the administration.
The House Crowd's collapse is part of a broader pattern of property P2P platforms that faced difficulties, and its case serves as an important reminder of platform risk in the crowdfunding sector. This profile is maintained for historical reference.
How did it work?
The House Crowd sourced property investment opportunities and structured them as either debt-based (P2P lending secured against property) or equity-based (crowdfunding shares in property developments or rental portfolios). Investors selected individual deals based on their risk-return preferences.
What did they offer?
The House Crowd offered both property-backed P2P loans and equity crowdfunding opportunities with a minimum investment of £1,000. The platform did not operate a secondary market, so investments were illiquid for the duration of their term.
Returns varied by deal type: debt investments offered fixed interest rates, while equity positions provided participation in development profits or rental income. As with all P2P and crowdfunding investments, capital was at risk.
Who was it for?
The House Crowd attracted investors seeking property-backed returns through both debt and equity structures. As a formerly FCA-authorised platform that has entered administration, this profile is maintained for historical reference only. Investors with outstanding positions should refer to the joint administrators at Quantuma for updates on the wind-down process.
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Disclaimer: This article is for informational and educational purposes only and does not constitute financial advice and should not be considered as such. In particular, it does not constitute personal advice — please consult a qualified financial adviser to address your particular personal requirements. Other is not regulated by the Financial Conduct Authority (FCA), its authors are not financial advisers and it is therefore not authorised to offer financial advice. This article is not intended as an offer, invitation or solicitation for the purchase or sale of any investment, nor is its issuance intended to give rise to any other legal relations whatsoever and must not be relied upon for the purposes of any investment decision. The information contained in this article is subject to updating, revision and amendment.
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